Esther Katharina Kühne // Corporate Design, Editorial Design, Typographie
deutsch

Inga Maletzko

Inga Maletzko is an example for my teamwork capabilities: Dr. Thea Döhler of Triacom developed the marketing strategy, I designed logotype and media based on the strategic decisions and Vera Schlemm programmed the website including an easy to handle CMS.

 

Website

 

 

Logo system

 

 

Inga Maletzko works in three languages, therefore we had to build a trilingual logo system: Wherever possible and necessary, we used the long version of the logotype with all three languages included. For monolingual media or wherever space was limited, we used a short monolingual version of the logotype. Naturally, all these logotypes come in color and in grayscale versions.

 

Stationary

 

 

On letterheads and business cards the logo bleeds off the page to optimize the use of space. The figurative mark on the backside is plain white on a green background.


< zurück

email